Calling all subscribers to TheMastermindSite.com, our Monthly Magazine for AUGUST 2021 has now arrived.
Innovation in Community Sport Organizations during COVID-19
Innovation can be defined as the adoption of a new idea or behaviour. It is an important function of organizational effectiveness and an organization’s ability to survive CSOs often need to innovate a result of changes in the environment or societal pressures. This may include changing technologies, demographics and a multitude of threats that could arise in an organization’s external environment. In the context of the COVID-19 pandemic, it is inevitable and important that organizations adapt their programming to meet the changing needs of society. But the ability of CSOs to return to play in any fashion, let alone implement new programming and engage in innovation during the COVID-19 pandemic, was dependent on directives from their governing organizations and the organization’s ability to acquire and utilize critical resources, such as human support and external funding. Clubs that did not have the capacity to meet the guidelines set by their governing bodies or the capacity to create new innovations within those guidelines, may not have been able to successfully complete those changes.