The Mastermind Site is a football tactics and analysis website, dedicated to helping football fanatics develop a greater understanding of the technical, tactical and mental aspects of the game. The website’s creator – Rhys Desmond – has been involved in the sport for over two decades, as a coach, former player, club director and analyst. For more information, follow us on social media.
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rhys desmond
CEO, Lead Writer, Owner/Founder
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Rhys Desmond is the creator of TheMastermindSite.com and the writer behind more than 1,000 articles found on the site since 2016. Rhys previously held roles as a coach for the Vancouver Whitecaps affiliated club Whitecaps London FC and was the Technical Leader of NorWest Optimist Soccer Club in London, Ontario. He holds a graduate degree in Sport Management & Leadership at Western University and a B.A. in Recreation and Leisure Studies with a Minor in Psychology from the University of Waterloo. Rhys is currently working for a non-profit in Cambridge, Ontario coordinating recreation programs for children and youth in low-income neighbourhoods. He also works as a freelance football analyst and performance coach for individuals in the CPL & beyond, including professional coaches, players and clubs.
Favourite Article on TMS:
-> How I watch football matches for tactical analyses
Most Popular Article Written:
-> Best Formations for 9v9
SERVICES
CLUBS – SCOUTING DATABASES
We work with clubs through a linkage between data and video analysis, assessing potential prospects around the club’s specific principles of play and needs. In doing so, we create comprehensive databases that continuously allow clubs to identify players that suit their needs, and strategically plan for the future.
To discuss what this would entail for your club, reach out to us over email! We love connecting with new clubs.
COACHES – MENTORSHIP
We work with coaches around the world in six different sports, helping them to develop their coaching philosophies, game models, and tactical/analytical knowledge.
To discuss the possibility of coaching mentorship or a coaching consultation, reach out to us over email! We love connecting with coaches from all over the world in any sport!
PLAYERS – PERFORMANCE COACHING
We work with athletes across the pro, semi-pro, university/college, high-school, and youth levels of five different sports, primarily soccer/football. We break down live in-match footage to help players better assess for ‘BOTS’ and make quicker, correct decisions on and off the pitch.
To discuss the possibility of sports performance coaching, reach out to Rhys over email! We love connecting with players looking to grow their game.
courses & EBOOKS
GAME OF NUMBERS
See our analysis series on individual Player Roles across the latest weekend of action.
CONSULTATION
Work 1-on-1 with Rhys to develop your craft and take your game to the next level.
role continuity
Take a deep-dive into our Player Role Series, breaking down how we evaluate performance.
GET IN TOUCH WITH RHYS & LEARN MORE ABOUT TMS!
© THEMASTERMINDSITE.COM 2023
rhys desmond – founder of themastermindsite.com
Across the past decade, I have worked with thousands of players and coaches across multiple sports and disciplines. I recognize the value of diving deeper beyond the first glance, and uncovering the deeper-lying ways to enhance performance. I make a commitment toward positive reinforcement, research-backed insights, and making the experience fun for those that read my work, and work with me.
I am currently accepting new clients in my coaching & mentorship program. I work with coaches and players from around the world!
If you’re interested in learning more about my site or experiencing my coaching, feel free to reach out!
We love to connect with all football fanatics, and actively work to improve everyone who loves the game! Get in touch via the form below, or on social media. Ask about our consultation! 👊⚽
FREE CONSULTATION CALL
rhys desmond
Be sure to check out my latest coaching advice, analyses, and tactics!
Be sure to follow on social media via the links below.
As the founder of TheMastermindSite.com back in 2016, I have worked tirelessly to create one of the biggest tactics & analysis websites the beautiful game has to offer. Combining my knowledge of writing, coaching, analysis and the game as a whole, I want to help you take your craft to the next level.
In 2020, I helped over 75 undergraduate students at Western University in London, ON, develop their coaching craft, in a three month Coaching & Leadership course. A month later, I began my path as the Technical Director of the club I started my coaching career with, helping coach, mentor and develop close to 100 coaches. In 2021, I began working with current and former professional players, helping them develop their knowledge and ideas about the game, improve their performance and prepare for life in the coaching world. Throughout that time, I have accumulated training through MBP and the PFSA in the realms of analysis, scouting and performance-based football; the OS, CSA, and HighFive in coaching & mentorship; and worked with coaches around the world from 20+ nations.
Since the start of my mentorship masterclass, I have worked with professional players, former pros developing their coaching craft, industry-leading writers, and community coaches. Not every professional environment has the ability to afford a performance analyst, so I offer an alternative option for pro players and coaches to take their knowledge and game understanding to the next level, developing solutions, training techniques and tactical understandings through the analysis of video footage in a 1-on-1 setting where continuous feedback can be applied.
If you are interested in taking your footballing craft to the next level, simply fill out the contact form, or email rhys@themastermindsite.com.
MY HIGHLIGHTED WORK – 2022
-> Why the technical, tactical, physical and psychological sides of football are deeply intertwined
-> The difference between seeing and understanding in analysis
-> The simple task anyone can do to improve their tactical knowledge
-> When to press, and when not to press in football
-> I will change your mind about automatisms
SEE MY LATEST WORK…
Ruben Amorim – Manchester United – Tactical Analysis – 2025-26
This is a rather optimistic take on the state of Manchester United, amidst much in the way of common criticism and calls for Amorim’s head that will likely continue to circle the media all season long. Here is my tactical analysis of the Red Devils to start the 2025-2026 Premier League season.
Chloe Kelly has the strongest mental frame in Women’s Football
One of my biggest disappointments of not having a functioning laptop the past few weeks has been my inability to watch the Women’s Euros. But I’ve seen all the highlights, and just about every single time a highlight comes on of the Women’s Euros lately, England’s Chloe Kelly remains a prime fixture. Chloe Kelly, for…
A tribute to Diogo Jota
The Portuguese striker netted 34 goals in 85 appearances across all competitions in his first two seasons, developing a knack for finishing off chances in the penalty area. What became perhaps most impressive about Jota’s early years at Liverpool was his surprise knack for scoring headed goals.
PROFESSIONAL TRAINING FROM…
TMS would also like to thank our current and former rotating contributors that help to add more content to this awesome website.
current contributors
- Charlie Ellis – Writer, Analyst, Coach
Former contributors
- Declan Da Barp – TMS Podcasts + Longball Preview Host
- Kaustubh Kapoor – TMS Podcasts + Creative Producer
- Jeremy Barnes – Quick Take Tactical Analyses
- John Townsend – Longball Preview Show
- Travis Norsen – Coaching Content
Thank you to all who have contributed over the years!
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-> Contact Page
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© TheMastermindSite.com 2023
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