



It’s no secret that data analysis and performance analysis are both lightyears ahead of where we used to be in the beautiful game. But many clubs still do not have access to a team of qualified individuals who can dedicatedly work alongside the club to link data, video and performance analysis together.
The vast majority of analytics companies work with professional clubs, without properly linking analysis to the team’s specific needs, style of play and principles. It’s been reported that nearly 50% of all new signings fail.
We recognize the importance of scouting & recruitment as a part of the strategic planning process for clubs. Our team of analysts work alongside clubs to identify players for their needs and style of play. We help clubs strategically plan for the future by creating ever-flowing scouting databases and player reports, allowing the club to already have a suitable replacement for every single player, position and player role in their squad.
$80.99 PER MONTH – SCOUTING DATABASES


Our team of analysts utilize a mix of live match footage and Wyscout, merging video, data and performance analysis together throughout the scouting & recruitment process. We rank players based on data in each player role, and create in-depth player analyses to help the club meet their needs.



Importantly, we help clubs to identify like-for-like replacements (or enhancements) on all current players in their squad. In our scouting databases, we include players that the club already has their eye on (whilst providing detailed analysis), in addition to players beyond their current scope.
To see an example of what this entails, reach out to us over email. We are happy to discuss how we can improve the scouting & recruitment processes of your club.
In working alongside clubs through scouting & recruitment, we are also happy to provide clubs with additional services as needed:
- Player Reports
- Opposition Reports
- Performance Analysis
- Set-Piece Analysis
- Player Performance Coaching
For more about TMS and our site founder, keep on reading!
RHYS DESMOND

Across the past decade, I have worked with thousands of players and coaches across multiple sports and disciplines. I recognize the value of understanding the athlete/client from a holistic perspective and tailoring advice to their specific needs. I make a commitment toward positive reinforcement, research-backed insights, and making the experience FUN for those that work with me.
EXPERIENCE (10 years)





NCCP Certified Sports Coach (2014-)
(including Vancouver Whitecaps Academy base in London, ON – Whitecaps London)
Technical Director (2020-2021)
Nor’West Optimist Soccer Club in London, ON)
Writer / Website Founder (2016-)
TheMastermindSite.com
Performance Analyst / Sports Performance Coach (2019-)
TheMastermindSite.com
University Lecturer (2020-)
Western University in London, ON
$81 per month. Free 30-minute consultation call before signing up!
B.A. Recreation & Leisure, Minor in Psychology
University of Waterloo
M.A. Sport Management & Leadership
Western University
To experience my services before committing, sign up for a free 30-minute consultation call.
FREE CONSULTATION CALL
MY HIGHLIGHTED WORK – 2023
SEE MY LATEST WORK…
The stars leading Canada, Mexico, and the USA into the World Cup
The 2026 World Cup in North America has been electric so far, with each host nation playing with intention, heart, and physicality. Canada might have only found a point against Bosnia, but both Mexico and the U.S. enjoyed one of their best matches in World Cup history. Here are the standout performers from the opening…
Lessons from Canada’s 2-0 win over Uzbekistan
World Cup 2026 is fast approaching, and as Canada plays host to the tournament for the first time in history, the men’s team has never been more equipped for success. Jesse Marsch’s Canada are still a work in progress. They will still take time this month to gel together, and harmonize. They showed that in…
How Bruno Fernandes assists so many goals
Bruno Fernandes has been the best player in the Premier League this season, and has fully deserved his league-tying assist record. It now remains to be seen on the final matchday as to whether or not he will become the sole player to break the 20 assist barrier. Either way, Bruno deserves his 2025-26 PFA…
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Consultation, Performance Analysis & 1-on-1 Coaching with Rhys
Across the past decade, I have worked with thousands of players and coaches across multiple sports and disciplines. I recognize the value of understanding the athlete/client from a holistic perspective and tailoring advice to their specific needs. I make a commitment toward positive reinforcement, research-backed insights, and making the experience FUN for those that work…
The benefits of consulting with a performance analyst
Clubs, and certainly professional players, are not currently accessing this to the extent that would truly take their game to the next level. Yet so many youth coaches and younger athletes at the youth level remain unafraid to make that leap. Soon it will be those coaches and players who are already investing in their…
The complexities of scouting & recruitment at the pro level
One month removed from the 2022-23 European season, all the attention continues to be on the transfer market. Transfers are the talk of the town across the globe at the moment, with each European club preparing to enjoy happier times next season, and handle all their ins and outs as efficiently as possible.
