The Mastermind Site is a football tactics and analysis website, dedicated to helping all football fanatics develop a greater understanding of the technical, tactical and mental aspects of the beautiful game. The website’s creator – Rhys Desmond – has been involved in the sport for the best part of two decades, as a coach, former player, club director and analyst. For more information, follow us on social media.

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brief history

TheMastermindSite.com was created in May, 2016 as a football website designated primarily toward reporting of matches, and rating of players in Team of the Week‘s and the site’s Top 100 Footballers feature. Creator of the website – Rhys Desmond – originally intended on it being a standard football blog with little to no interest in competing with some of the other best football websites around. However the site has since evolved and grown, to the extent that it is now in a respectable place within the football and tactics community, even surpassing 1 million views in consecutive years across 2021 and 2022.

In 2018, the content shifted toward more coaching and player educational pieces, with tactics entering the scene primarily in 2019 as Rhys obtained greater coaching licenses and qualifications. In 2019, the site also began earning ad revenue, selling Ebooks, and launched the podcast – The Mastermind Site Podcast. In 2021, TheMastermindSite partnered with Football Manager YouTube creator RDF Tactics, with Desmond as the lead writer behind several videos for RDF, who now works for The Athletic. Meanwhile, the increasingly popular tactical analyses from Rhys caught the eye of the likes of Alex Stewart (Tifo Football), Rene Maric (Leeds United), Michael Cox (The Athletic) and former Canadian Men’s National Team player, David Edgar. Since those initial eye-catching pieces, Rhys has opened a Mentorship Masterclass, working with pro players, coaches and clubs in areas of Performance Analysis and Mental Modelling. In 2022, Rhys connected with professional agents, players and coaches across the CPL, primarily for purposes of scouting & recruitment, and opposition analysis. If you are interested in getting in touch for consultancy or mentorship, please feel free to get in touch below.

rhys desmond

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To find out more about the website’s CEO, visit our People page, or connect with us via social media.


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introduction to football analysis course

See the entire course curriculum and jump around by visiting:
Introduction to Football Analysis – Online Course with Rhys Desmond

In 2022, we launched our Introduction to Football Analysis course! The course will help you…

  • Develop a greater understanding of football tactics, and the various forms of analysis.
  • Learn strategies for conducting top-tier football analysis, and how to separate yourself from the pack in creating insightful pieces in performance analysis, scouting & recruitment, match analysis and data analysis.
  • Set yourself up for a career in analysis and learn valuable tips for getting started in the industry.
  • Gain new networks and connections within the football industry, while learning from a leading expert in the field.


After seven years of analysis on TMS, I am excited to open up my Masterclass Consultation for players, coaches, scouts and agents existing within the CPL, NWSL and L1O sphere. Throughout the last year, I have continuously received requests for various projects within the game in Canada, and have done this work 100% free. While I always try and make my work as accessible as possible, I also recognize the value of what I can offer professionals in a relatively analysis-less world we live in here in Canada.

I want to help grow the game in here in Canada and innovate the type of analysis that is currently found close to home. I’m offering my services to professionals who may or may not currently have access to a performance analyst in house, helping you expand your tactical and analytical horizons, and enhance your game. I’ve always been abundantly passionate about developing players in this country, and I want to see Canadians take their craft to the next level. If you want the same and want to reap the rewards in your performance as a player, analyst, coach, etc., just send me a message!


All you have to do is fill out my contact form and let me know what you want to see. This might include…

  • Comprehensive opposition reports
  • Specific opposition reports (e.g. set-pieces; pressing principles, etc.)
  • Comprehensive player reports
  • Comprehensive opposition player reports
  • Specific player/opposition player reports (one aspect of a player’s game)

All reports come with video analysis, telestrations, data, and written analysis; that I will go over with the client in the hour-long consultation call.

To experience my services before committing, sign up for a free 30-minute consultation call.


rhys desmond

Be sure to check out my latest coaching advice, analyses, and tactics!
Be sure to follow on social media via the links below.

As the founder of TheMastermindSite.com back in 2016, I have worked tirelessly to create one of the biggest tactics & analysis websites the beautiful game has to offer. Combining my knowledge of writing, coaching, analysis and the game as a whole, I want to help you take your craft to the next level.

In 2020, I helped over 75 undergraduate students at Western University in London, ON, develop their coaching craft, in a three month Coaching & Leadership course. A month later, I began my path as the Technical Director of the club I started my coaching career with, helping coach, mentor and develop close to 100 coaches. In 2021, I began working with current and former professional players, helping them develop their knowledge and ideas about the game, improve their performance and prepare for life in the coaching world. Throughout that time, I have accumulated training through MBP and the PFSA in the realms of analysis, scouting and performance-based football; the OS, CSA, and HighFive in coaching & mentorship; and worked with coaches around the world from 20+ nations.

Since the start of my mentorship masterclass, I have worked with professional players, former pros developing their coaching craft, industry-leading writers, and community coaches. Not every professional environment has the ability to afford a performance analyst, so I offer a cheap option for pro players and coaches to take their knowledge and game understanding to the next level, developing solutions, training techniques and tactical understandings through the analysis of video footage in a 1-on-1 setting where continuous feedback can be applied.

If you are interested in taking your footballing craft to the next level, simply fill out the contact form, or email rhys@themastermindsite.com.


-> Why the technical, tactical, physical and psychological sides of football are deeply intertwined
-> The difference between seeing and understanding in analysis
-> The simple task anyone can do to improve their tactical knowledge
-> When to press, and when not to press in football
-> I will change your mind about automatisms


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Main Account – @mastermindsite
Coaching Exclusives – @coachingtms
Lead Writer – @DesmondRhys

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-> Contact Page
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