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The Mastermind Site is a football tactics and analysis website, dedicated to helping football fanatics develop a greater understanding of the technical, tactical and mental aspects of the game. The website’s creator – Rhys Desmond – has been involved in the sport for over two decades, as a coach, former player, club director and analyst. For more information, follow us on social media.

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rhys desmond

CEO, Lead Writer, Owner/Founder

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Rhys Desmond is the creator of and the writer behind more than 900 articles found on the site since 2016. Rhys previously held roles as a coach for the Vancouver Whitecaps affiliated club Whitecaps London FC and was the Technical Leader of NorWest Optimist Soccer Club in London, Ontario. He holds a graduate degree in Sport Management & Leadership at Western University and a B.A. in Recreation and Leisure Studies with a Minor in Psychology from the University of Waterloo. Rhys is currently working for a non-profit in Cambridge, Ontario coordinating recreation programs for children and youth in low-income neighbourhoods. He also works as a freelance football analyst for individuals in the CPL, including professional coaches, agents and players.

Favourite Article on TMS:
-> How I watch football matches for tactical analyses

Most Popular Article Written:
-> Best Formations for 9v9


After seven years of analysis on TMS, I am excited to open up my Masterclass Consultation for players, coaches, scouts and agents existing within the CPL, NWSL and L1O sphere. Throughout the last year, I have continuously received requests for various projects within the game in Canada, and have done this work 100% free. While I always try and make my work as accessible as possible, I also recognize the value of what I can offer professionals in a relatively analysis-less world we live in here in Canada.

I want to help grow the game in here in Canada and innovate the type of analysis that is currently found close to home. I’m offering my services to professionals who may or may not currently have access to a performance analyst in house, helping you expand your tactical and analytical horizons, and enhance your game. I’ve always been abundantly passionate about developing players in this country, and I want to see Canadians take their craft to the next level. If you want the same and want to reap the rewards in your performance as a player, analyst, coach, etc., just send me a message!


All you have to do is fill out my contact form and let me know what you want to see. This might include…

  • Comprehensive opposition reports
  • Specific opposition reports (e.g. set-pieces; pressing principles, etc.)
  • Comprehensive player reports
  • Comprehensive opposition player reports
  • Specific player/opposition player reports (one aspect of a player’s game)
  • Coaching advice
  • Game Model development
  • Tactical/analytical knowledge accumulation

All reports come with a mix of video analysis, telestrations, data, and written analysis; that I will go over with the client in the hour-long consultation call. The report will be retained by the client following the call.

The Consultation Masterclass is also currently open to aspiring professionals in the industry, such as youth players, youth coaches, and members of the Introduction to Football Analysis course.

To experience my services before committing, sign up for a free 30-minute consultation call.


rhys desmond

Be sure to check out my latest coaching advice, analyses, and tactics!
Be sure to follow on social media via the links below.

As the founder of back in 2016, I have worked tirelessly to create one of the biggest tactics & analysis websites the beautiful game has to offer. Combining my knowledge of writing, coaching, analysis and the game as a whole, I want to help you take your craft to the next level.

In 2020, I helped over 75 undergraduate students at Western University in London, ON, develop their coaching craft, in a three month Coaching & Leadership course. A month later, I began my path as the Technical Director of the club I started my coaching career with, helping coach, mentor and develop close to 100 coaches. In 2021, I began working with current and former professional players, helping them develop their knowledge and ideas about the game, improve their performance and prepare for life in the coaching world. Throughout that time, I have accumulated training through MBP and the PFSA in the realms of analysis, scouting and performance-based football; the OS, CSA, and HighFive in coaching & mentorship; and worked with coaches around the world from 20+ nations.

Since the start of my mentorship masterclass, I have worked with professional players, former pros developing their coaching craft, industry-leading writers, and community coaches. Not every professional environment has the ability to afford a performance analyst, so I offer an alternative option for pro players and coaches to take their knowledge and game understanding to the next level, developing solutions, training techniques and tactical understandings through the analysis of video footage in a 1-on-1 setting where continuous feedback can be applied.

If you are interested in taking your footballing craft to the next level, simply fill out the contact form, or email


-> Why the technical, tactical, physical and psychological sides of football are deeply intertwined
-> The difference between seeing and understanding in analysis
-> The simple task anyone can do to improve their tactical knowledge
-> When to press, and when not to press in football
-> I will change your mind about automatisms


TMS would also like to thank our current and former rotating contributors that help to add more content to this awesome website.

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Former contributors

Thank you to all who have contributed over the years!

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For more information please visit…
-> Terms of Use
-> Contact Page
-> Or contact us on social media @mastermindsite

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