Historically known as the 'Target Man', we've rebranded this term to be all encompassing. More than just about any role, the word 'Target' immediately paints a picture of the type of player we're looking for. That is, someone strong, typically tall, aerially savvy, robust, and frequently used by their team as a target for advancing up the pitch. In the hockey sense, they would typically be the one responsible for 'roughing up the opposition'
Creative Links are quite similar to our attacking midfielder persona - the 'Creative Ten'. The main difference is that they play up front, and typically conduct more of their play with their back to goal in linking up with their teammates. You could call them a 'False 9', a playmaking centre-forward, or something between a '9' and a '10.'
It has long been hypothesized that 'Zone 14' is the holy grail of chance creation. The ideas around this concept were built around a study from the late 1990s that specified that successful teams had a higher frequency of getting into this zone when compared against their peers. Since opposition clubs often compact central channels out of possession, it's logical to reason that teams who are more successful in advancing into one of the most congested areas of the pitch are more successful overall. But while everyone conducting public analysis is busy studying 'Zone 14' (not all that well), the best chance creators are consistently conjuring up magic from a different area of the pitch, due to the desirable outcomes that follow
Unlike their name might imply, 'Inverted Wingers' are far more than just wingers that cut or drift inside. That is only one small part of an overarching role that prioritizes playmaking in the final third, and dynamically linking play between the other members of the front-line. The best of the art will often post high numbers in goals and assists, but 'Inverted Wingers' need to be so much more than just creative goal-scorers - generally tasked with creating space, rotating with teammates, and moving off the ball to exploit the half-spaces at the right moments.
When we say 'Creative Ten', I'm sure you immediately conjure up an image of a classical painter of a player, who wonderfully creates art with their passing and incisiveness in the final third. But as has been well documented over the past few years, that type of player does not tend to exist in the modern game. The Mesut Ozil's, David Silva's and Cesc Fabregas's of this world no longer tend to exist as they once did, or play in the same positions that they once held. Nowadays, 'number ten's' must not only be capable contributors in the final third, but highly active in pressing from the front, and contributing to rotations that spread the width of the pitch.
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