
TheMastermindSite.com is one of the leading resources for football tactics, analysis and coaching education. In addition to being a home for high-quality sports journalism and analysis, site owner Rhys Desmond also conducts high-performance coaching and analysis for pro and young footballers.
VALUES
1. QUALITY OVER QUANTITY

We endeavour to create in-depth articles and analyses, ensuring that regardless of who you are or how much you know about the game, you will learn something new every time you read our insights. We prioritize originality within our work, and create a depth of information that you simply can’t find anywhere else.
2. ACCESSIBLE ANALYSIS

We see performance analysis as a gateway for development, that can allow anyone in the game to take their craft to the next level. Whether it’s through our library of over 1,500+ articles and resources, our performance coaching, scouting & recruitment for pro clubs, or mentorship for analysts and coaches.
3. INSPIRATION STARTS FROM WITHIN

We constantly strive to improve the quality of our analysis, knowledge of the game, and the quality of our writing. We prioritize creativity and innovation, seeking to find new ways of helping our athletes, coaches and clubs reach their full potential.
SERVICES
CLUBS – SCOUTING DATABASES
I work with clubs through a linkage between data and video analysis, assessing potential prospects around the club’s specific needs. Together, we create comprehensive databases that continuously allow clubs to identify players that suit their needs, and strategically plan for the future.
To discuss what this would entail for your club, reach out over email.
ASPIRING ANALYSTS – MENTORSHIP
I work with aspiring analysts looking to develop their skills in video analysis, editing, report writing, and game IQ.
To discuss the possibility of mentorship, reach out over email!
PLAYERS – PERFORMANCE COACHING
I work with pro and emerging/young footballers looking to develop their game. On our coaching calls, we’ll break down live in-match footage to help players develop their game IQ, and make quicker, correct decisions on and off the pitch.
To discuss the possibility of sports performance coaching, reach out over email!
courses & EBOOKS
GAME OF NUMBERS
See our analysis series on individual Player Roles across the latest weekend of action.
CONSULTATION
Work 1-on-1 with Rhys to develop your craft and take your game to the next level.
role continuity
Take a deep-dive into our Player Role Series, breaking down how we evaluate performance.
MORE ABOUT RHYS!

I recognize the value of understanding the athlete/client from a holistic perspective and tailoring advice to their specific needs. I make a commitment toward positive reinforcement, research-backed insights, and improvement at every level of the game.
EXPERIENCE (15+ years)





MBP School of Coaching – Barcelona – Game Analysis Specialist
Performance Coach / Consultant
TheMastermindSite.com / rhysdesmond.com.
University Instructor
Coaching & Leadership @ Western University
NCCP Certified Sports Coach
(including Vancouver Whitecaps Academy base in London, ON – Whitecaps London)
Technical Director (2020-2021)
Nor’West Optimist Soccer Club in London, ON)
Writer / Website Founder
TheMastermindSite.com; rhysdesmond.com
B.A. Recreation & Leisure, Minor in Psychology
University of Waterloo
M.A. Sport Management & Leadership
Western University
Accepting new clients through 30-minute free consultation calls! I am an NCCP certified coach, university instructor, coaching educator, and MBP certified performance analyst.
To experience my services before committing, sign up for a free 30-minute consultation call. I’ve worked with…
- Professional athletes, including CANPL pros
- University, high-school and semi-pros
- Professional coaches and clubs
- Youth coaches and clubs
- Analysts, agents, scouts


