
TheMastermindSite.com is one of the leading resources for football tactics, analysis and coaching education. We work with players, coaches, agents, scouts, and anyone looking to take their craft to the next level through over 1,000+ articles, and our Sports Performance Consultation with site founder – Rhys Desmond.
about the site
rhys desmond
CEO, Lead Writer, Owner/Founder

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Rhys Desmond is the creator of TheMastermindSite.com and the writer behind more than 1,000 articles found on the site since 2016. Rhys previously held roles as a coach for the Vancouver Whitecaps affiliated club Whitecaps London FC and was the Technical Leader of NorWest Optimist Soccer Club in London, Ontario. He holds a graduate degree in Sport Management & Leadership at Western University and a B.A. in Recreation and Leisure Studies with a Minor in Psychology from the University of Waterloo. Rhys is currently working for a non-profit in Cambridge, Ontario coordinating recreation programs for children and youth in low-income neighbourhoods. He also works as a freelance football analyst and performance coach for individuals in the CPL & beyond, including professional coaches, players and clubs.
Favourite Article on TMS:
-> How I watch football matches for tactical analyses
Most Popular Article Written:
-> Best Formations for 9v9
VALUES
1. QUALITY OVER QUANTITY

We endeavour to create in-depth articles and analyses, ensuring that regardless of who you are or how much you know about the game, you will learn something new every time you read our insights. Through this pathway, we prioritize originality within our work, and create a depth of information that you simply can’t find anywhere else.
2. ACCESSIBLE ANALYSIS

We see performance analysis as a gateway for development, that can allow anyone in the game to take their craft to the next level. Within that realization, our aim is to help as many people as possible to grow their game. In doing so, we give 1,000+ articles and resources away on the site for free, and provide accessible options for performance coaching, scouting & recruitment for pro clubs, and mentorship for coaches.
3. INSPIRATION STARTS FROM WITHIN

We recognize how difficult it can be to inspire others if you do not truly believe in yourself. Our analysts are constantly working to improve the quality of their work, their knowledge of the game, and their lives outside of sport to become the best version of themselves that they can be. In doing so, we aim to inspire others to do the same. Along the way, we prioritize creativity and innovation, seeking to find new ways of helping our athletes, coaches and clubs reach their full potential.
SERVICES
CLUBS – SCOUTING DATABASES
We work with clubs through a linkage between data and video analysis, assessing potential prospects around the club’s specific principles of play and needs. In doing so, we create comprehensive databases that continuously allow clubs to identify players that suit their needs, and strategically plan for the future.
To discuss what this would entail for your club, reach out to us over email! We love connecting with new clubs.
COACHES – MENTORSHIP
We work with coaches around the world in six different sports, helping them to develop their coaching philosophies, game models, and tactical/analytical knowledge.
To discuss the possibility of coaching mentorship or a coaching consultation, reach out to us over email! We love connecting with coaches from all over the world in any sport!
PLAYERS – PERFORMANCE COACHING
We work with athletes across the pro, semi-pro, university/college, high-school, and youth levels of five different sports, primarily soccer/football. We break down live in-match footage to help players better assess for ‘BOTS’ and make quicker, correct decisions on and off the pitch.
To discuss the possibility of sports performance coaching, reach out to Rhys over email! We love connecting with players looking to grow their game.
courses & EBOOKS
GAME OF NUMBERS
See our analysis series on individual Player Roles across the latest weekend of action.
CONSULTATION
Work 1-on-1 with Rhys to develop your craft and take your game to the next level.
role continuity
Take a deep-dive into our Player Role Series, breaking down how we evaluate performance.
GET IN TOUCH WITH RHYS & LEARN MORE ABOUT TMS!

© THEMASTERMINDSITE.COM 2023
rhys desmond – founder of themastermindsite.com
Across the past decade, I have worked with thousands of players and coaches across multiple sports and disciplines. I recognize the value of diving deeper beyond the first glance, and uncovering the deeper-lying ways to enhance performance. I make a commitment toward positive reinforcement, research-backed insights, and making the experience fun for those that read my work, and work with me.
I am currently accepting new clients in my coaching & mentorship program. I work with coaches and players from around the world!
If you’re interested in learning more about my site or experiencing my coaching, feel free to reach out!
We love to connect with all football fanatics, and actively work to improve everyone who loves the game! Get in touch via the form below, or on social media. Ask about our consultation! 👊⚽


