To football clubs, £100 million might no longer seem like an insane amount of money. They seem to have money to spare. But it never works. And herein lies the reason why clubs like Brighton, Brentford and Bournemouth will always have better transfer strategies. Think of how many proven Premier League players you could sign for that total sum of £100-125 million. Think of how many young players you could convince to join for that total fee. This is the problem with the spending of big clubs, and why most big transfers fail.
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